Big week in the studio as we kicked off an exciting new project – the very first St Regis Hotel in Australia which is going to be located at the heart of Melbourne.
What a glorious brand St Regis is. The first hotel was in New York, still is, and was the much-loved baby of Lord Astor, Jack to his well-heeled friends, and a favourite entertainment venue for his mother, Lady Caroline Astor, who held midnight suppers for the elite of the elite in the hotel’s drawing room.
The St Regis was the playground of the vanguard of society: the wealthy, the powerful and the stylish. Nothing much has changed but these days it’s an easier demographic to slip into. If you’re a person who loves the best in everything and are prepared to pay for it, you’ll fit right in.